Case Study: SOTI drives connected retail insights with Arlington Research

SOTI reveals retail trends with Arlington Research’s 13,000-consumer global study

The customer, SOTI, faced the challenge of understanding the gaps and opportunities in a fragmented retail landscape where consumer expectations for seamless, secure, and personalized experiences across online and in-store channels were rapidly evolving. Arlington Research was engaged to provide deep market insights into these global retail trends.

Arlington Research delivered a comprehensive global study of 13,000 consumers across 11 markets to examine the entire retail journey. The solution provided SOTI with a clear strategic narrative centered on a unified platform for connected retail, highlighting that 58% of consumers choose retailers based on personalization and 83% want real-time order tracking. This research strengthened SOTI's positioning and gave them a powerful platform to lead the industry conversation on secure and intelligent retail operations.

SOTI