Case Study: Sage gains ERP market insights with Arlington Research

Sage reaches ERP decision makers with 407 interviews using Arlington Research

Sage, a market leader in integrated accounting and payroll systems, sought to shape its future marketing activities for its Enterprise Resource Planning (ERP) software and support services. Their challenge was to understand the perceived importance of different ERP features and maintenance contracts among UK decision makers, as well as to evaluate views on organizational productivity and the role of technology in customer service.

Arlington Research conducted 407 interviews with qualified ERP decision makers across key UK industries. The research was delivered on time with strong results, enabling Sage to progress an integrated internal marketing campaign. Arlington Research's work was instrumental in gaining widespread national coverage across relevant trade sectors and influential business and tech publications.

Sage