Case Study: Kaspersky helps SMEs simplify cybersecurity with Arlington Research

Kaspersky uncovers 75% ineffective cybersecurity strategies with Arlington Research

The customer, Kaspersky, faced the challenge of understanding why small and medium-sized businesses (SMEs) find cybersecurity complex and difficult to implement. They needed to identify what holds SMEs back, where the gaps between strategy and execution exist, and what these businesses truly need from providers. To gain these insights, they partnered with the vendor Arlington Research to conduct a market study.

Arlington Research conducted a study of 880 cybersecurity decision-makers in SMEs across Europe and Africa. The solution provided by Arlington Research was the delivery of key insights that revealed a stark reality: 75% of SMEs operate with ineffective cybersecurity strategies. These findings enabled Kaspersky to shape a powerful new narrative around practical and understandable cybersecurity, strengthening their positioning and highlighting the opportunity to become a trusted partner rather than just a vendor.

Kaspersky