Case Study: Iron Mountain builds trust-led business decisions with Arlington Research

Iron Mountain finds trust ranks above price for 95% of business leaders with Arlington Research

Iron Mountain, a global leader in storage and information management services, sought to understand the evolving role of trust in business decision-making. The company commissioned Arlington Research to conduct a study that would provide insights into this area to support its marketing efforts.

Arlington Research implemented an international survey of 3,000 business leaders across seven countries. The results definitively showed that trust now trumps price in major business decisions, with 95% of leaders ranking it higher. This data formed the basis of a highly successful global marketing campaign for Iron Mountain, generating extensive media coverage through whitepapers, press releases, and infographics.

Iron Mountain