Case Study: International Diabetes Federation achieves record World Diabetes Day coverage with Arlington Research

International Diabetes Federation boosts World Diabetes Day coverage 53% with Arlington Research

The International Diabetes Federation (IDF) partnered with Arlington Research to address a challenge in its World Diabetes Day 2023 campaign. IDF needed authoritative research to identify key fears and awareness gaps among people living with diabetes regarding complications, in order to drive its "Take Control, Change the Outcome" message.

Arlington Research implemented a quantitative online survey across seven key global markets. The findings provided compelling data that became the foundation of IDF's most impactful campaign, generating 244 media pieces and 1.74 billion opportunities-to-see. The research empowered IDF with evidence to influence health policy and significantly increased global campaign coverage.

International Diabetes Federation