Case Study: Epson highlights the benefits of remote work with Arlington Research

Epson reaches 91% home-working freelancers with Arlington Research

Epson, a global technology leader, wanted to demonstrate its understanding of the challenges faced by freelancers, specifically the loneliness and stress of remote work, to promote its EcoTank printer range. They partnered with Arlington Research to gain insights into the attitudes of this key audience.

Arlington Research conducted a PR survey of 1,000 UK freelancers, finding that 91% worked from home at least some of the time and that many sought greater flexibility and a better work/life balance. These results formed the basis of a successful 2018 PR campaign executed by Epson's agency, securing national media coverage and being presented at an award-winning pop-up event.

Epson