Case Study: United Workforce unifies internal communications with Arketi Group’s mobile app solution

United Workforce unifies communications for 60,000 employees with Arketi Group

The customer, a newly formed consumer goods company called United Workforce, faced a significant challenge following a major merger. With over 60,000 employees operating across incompatible systems and strong cultural divides, the company had no unified way to communicate internally. The Arketi Group was engaged to help overcome these fragmented infrastructure limitations and cultural resistance.

Arketi Group implemented a mobile-first internal communications app using the Firstup platform (then called SocialChorus) to bypass the company's technical hurdles. The solution provided critical documents and incentives to drive adoption, ultimately becoming a central hub for all employee communications. This empowered managers and leaders to share updates directly, transforming communications into a dynamic, two-way exchange and successfully unifying the post-merger workforce.

United Workforce