Case Study: Technology Association of Georgia advances Black tech talent with Arketi Group

Technology Association of Georgia raises $200,000 for Bridge Builders with Arketi Group

The Technology Association of Georgia (TAG) sought to address significant racial disparities within the state's tech sector by launching a major diversity, equity, and inclusion initiative. Their challenge was to bring this new program to life to secure essential funding and member support, a task for which they partnered with the vendor Arketi Group for product marketing expertise.

Arketi Group developed the program's name, "Bridge Builders," along with its brand, messaging, and a launch strategy. This solution enabled TAG to successfully secure over $200,000 in funding—doubling its initial goal—and hire a full-time director. The measurable impact included significant sponsor engagement and heightened public awareness through media coverage, setting the program on a path to advance 1,000 Black technology professionals.

Technology Association of Georgia