Case Study: Stonesoft generates $750,000 in sales opportunities with Arketi Group

STONESOFT generates $750,000 in sales opportunities with Arketi Group

Stonesoft, a network security provider, faced the challenge of standing out and generating qualified leads at the large Black Hat conference in Las Vegas. With a late start on planning, they turned to the Arketi Group for a marketing strategy to drive booth traffic and engage the security community.

Arketi Group developed a "Simplified" theme and implemented a series of engaging activities, including free limo rides, raffles, and sponsored events. They promoted these through targeted email campaigns and a dedicated landing page. The results were highly successful, generating over 380 leads, 500 sales contacts, and a sales pipeline of approximately $750,000. The campaign also won a PRSA Phoenix Award.

STONESOFT