Case Study: Sprint achieves thought leadership and national media buzz with Arketi Group

Sprint generates 15,000+ website visits and 15M+ reach with Arketi Group

The wireless operator Sprint sought to enhance its thought leadership and brand awareness beyond being just another cellphone provider. To address this challenge, it partnered with the Arketi Group for a strategic marketing initiative.

Arketi Group designed and executed an innovative survey campaign centered around National Cellphone Courtesy Month. The solution involved conducting regional and national surveys on cellphone habits, packaging the findings into a "FastFacts" report, producing a video news release, and building a dedicated microsite. This effort generated extensive media coverage in major outlets like The Wall Street Journal and Forbes, reaching over 15 million people. The campaign successfully positioned Sprint as a thought leader, drove more than 15,000 unique visitors to its website, and earned the company a PRSA Phoenix Award.

Sprint