Case Study: RelayHealth drives lead generation and sales appointments with Arketi Group

RelayHealth generates nearly $1 million in potential revenue with Arketi Group

RelayHealth, a healthcare software and technology company and a McKesson connectivity business, faced the challenge of driving awareness and generating leads for its Payor Connectivity Services group. The company needed to educate its target audience on how its solutions could help meet evolving compliance requirements like 5010 and ICD-10. To address this, they partnered with the vendor Arketi Group.

Arketi Group implemented a creative lead-generation campaign using a series of New Yorker-style cartoons with the theme "Are You Ready for the Waves?". The multi-stage direct mail campaign, which included a branded picture frame in the final mailing, was designed to inject humor and drive traffic to a dedicated microsite. The solution from Arketi Group exceeded expectations, generating nearly $1 million in potential sales pipeline revenue and securing 60 sales appointments, resulting in a potential ROI of over 5,000%.

RelayHealth