Case Study: PMG builds thought leadership on cloud sprawl with Arketi Group

PMG earns 1,380,966 media impressions with Arketi Group

PMG, a provider of business process automation software, sought a new strategy to increase its industry mind-share and lead discussions on IT's migration to the cloud. Their challenge was to approach this hot topic from a creative angle. They partnered with the Arketi Group, which employed its expertise in survey development and media relations to address this.

Arketi Group developed and fielded a thought-leadership survey to IT professionals on "cloud sprawl." The resulting data was used for aggressive media outreach, generating over 1.38 million media impressions and positive stories in major tech publications. The campaign successfully positioned PMG as an expert authority, also driving nearly 300 survey downloads and providing valuable content for webinars and tradeshows.

PMG