Case Study: NCR strengthens thought leadership and media visibility with Arketi Group

NCR earns 407 million in audience reach with Arketi Group

NCR, a 130-year-old technology company serving retail and hospitality businesses, sought to secure its market position and demonstrate relevance in the fast-moving technology sector. To share its refreshed brand and establish its experts as thought leaders, the company engaged Arketi Group for a public relations campaign.

Arketi Group developed and executed a strategic media relations program. This involved defining resonant industry topics, creating a pipeline of press releases, and proactively pitching NCR's subject-matter experts to secure interviews and bylined articles. The solution delivered significant results, with Arketi securing over 245 earned media placements and achieving a total audience reach of more than 407 million, successfully establishing NCR's executives as trusted thought leaders.

NCR