Case Study: Mitsubishi Electric Trane HVAC US LLC achieves national media reach and consumer engagement with Arketi Group

Mitsubishi Electric Trane HVAC US LLC reaches 50M+ with Arketi Group’s IRA heat pump campaign

Mitsubishi Electric Trane HVAC US LLC (METUS), a leading HVAC supplier, sought to generate public interest in its heat pump technology and educate homeowners about tax credits available through the Inflation Reduction Act. To achieve this, the company engaged Arketi Group for a strategic media relations campaign.

Arketi Group conducted a national research study to create newsworthy insights, which were packaged into a report and media kit. This strategy secured over 15 media interviews at a major industry expo and resulted in national coverage in outlets like The Washington Post. Arketi's efforts generated earned media placements reaching an audience of over 50 million and drove more than 300 click-throughs to the METUS website, firmly establishing the customer as an industry leader.

Mitsubishi Electric Trane HVAC US LLC (metus)