Case Study: Körber Supply Chain builds thought leadership and drives 4,500+ registrations with Arketi Group's Master Class campaign

Körber Supply Chain drives 4,500+ registrations with Arketi Group

Körber Supply Chain, a unified company combining 12 software and automation brands, faced the challenge of creating a cohesive message and strategy to bring its new global identity to market. To translate its vision into reality and establish itself as a thought leader, the company engaged Arketi Group for its expertise in messaging and digital marketing.

Arketi Group developed the rallying cry "Conquer Supply Chain Complexity" and implemented a digital solution centered around a bilingual microsite and a Master Class webinar series. This strategy generated significant results, including over 4,500 webinar registrants with a nearly 50% attendance rate and more than 63,000 microsite page views. The campaign successfully established Körber as a leader in the space and continues to attract supply chain professionals worldwide.

Körber Supply Chain