Case Study: Kenco achieves greater thought leadership and earned media reach with Arketi Group

Kenco secures 76 earned media placements with Arketi Group

Kenco, a provider of logistics and warehousing services, sought to elevate its brand beyond being a standard third-party logistics vendor to become a recognized industry innovator and thought leader. To address this challenge, Kenco partnered with the Arketi Group for a public relations and content marketing program.

Arketi Group implemented a comprehensive PR strategy that included media relations, securing speaking engagements, and submitting awards nominations. The solution leveraged Kenco's subject matter experts to generate thought leadership content. This program resulted in 76 earned media placements, more than double the goal, including features in The Wall Street Journal, and achieved a total audience reach of 57 million. Arketi also secured 14 awards for Kenco, significantly boosting its industry profile.

Kenco