Case Study: Iron Mountain generates $605M in pipeline with Arketi Group's webinar marketing program

Iron Mountain generates $605M in pipeline with Arketi Group

Iron Mountain, a provider of enterprise data and information management solutions, sought to establish itself as a thought leader and generate new customer demand in the digital information space. They approached the Arketi Group to rapidly create and promote an educational webinar series that would shift their market perception beyond physical document services.

Arketi Group implemented a multi-channel promotional strategy involving email, social media, and industry publication partnerships to drive registrations. The initial series was a major success, generating a $1.5 million sales pipeline. Over five years, the program expanded into an industry staple, and in 2023 alone, it generated a sales pipeline of $605 million and $103 million in bookings, accounting for a significant portion of Iron Mountain's North American revenue target.

Iron Mountain