Case Study: Georgia Tech Research Institute boosts revenue with Arketi Group messaging strategy

Georgia Tech Research Institute boosts revenue 42% with Arketi Group

The Georgia Tech Research Institute (GTRI), a nonprofit advanced technology research institute, sought to expand into new private sector markets without alienating its existing government partners. Its complex story required refinement for a broader commercial audience. To address this challenge, GTRI engaged the Arketi Group for its expertise in messaging and sales enablement.

Arketi Group conducted extensive research and workshops to develop a new, concise messaging platform for GTRI, culminating in the tagline "Problem. Solved." This new positioning was implemented across all marketing materials. As a result, Arketi helped GTRI achieve a 42% increase in revenue within the first year, improve its sales process efficiency, and win several industry awards for its repositioning.

Georgia Tech Research Institute