Case Study: Georgia-Pacific launches a disruptive supply chain innovation center with Arketi Group

Georgia-Pacific launches Point A in 8 weeks with Arketi Group

Georgia-Pacific, a pulp-and-paper manufacturer, faced the challenge of launching its new supply chain innovation center with only eight weeks to develop a compelling strategy. The goal was to introduce the center, tell its story, and attract additional corporate partners of all sizes. To meet this tight deadline, they enlisted the marketing expertise of Arketi Group.

Arketi Group implemented a rapid, multi-faceted solution that included naming the center "Point A," developing key messaging, creating brand materials, and executing a media blitz. The results were significant; within six weeks of launch, the center secured 13 partners. The campaign also generated extensive media coverage reaching nearly 918,000 readers and a paid LinkedIn campaign drove strong website traffic. For its success, the program won two industry awards.

Georgia-Pacific