Case Study: Flo Healthcare improves patient care messaging with Arketi Group

Flo Healthcare almost doubles revenue with Arketi Group

Arketi Group partnered with Flo Healthcare, a subsidiary of Emerson Corporation, which was entering a crowded market with its mobile clinical workstations. The customer's challenge was the lack of a compelling message to differentiate its rebranded product and convince healthcare providers that its technology was superior to the competition.

The solution implemented by Arketi Group was a comprehensive messaging campaign founded on competitive and customer research. This led to a new tagline, "Improving connections. Improving care," a redesigned brand identity, and new marketing materials. The results for Flo Healthcare were significant, including an almost doubling of revenue, a major increase in qualified leads, and industry recognition. Arketi Group's work was directly credited with setting the company apart and driving this business value.

Flo Healthcare