Case Study: FleetCor builds fintech thought leadership with Arketi Group

FleetCor earns 282 million reach and 140% above target with Arketi Group

FleetCor, a global payments fintech company, faced the challenge of building awareness for its broad suite of B2B payments solutions and establishing itself as a thought leader in the industry. To address this, they partnered with the vendor Arketi Group for a public relations and media relations campaign.

Arketi Group implemented a comprehensive solution that involved crafting a media relations framework, developing tailored pitches for FleetCor's executives, and fostering relationships with targeted media outlets. The results were significant, surpassing the initial goal by nearly 140% with 95 earned media placements, achieving a collective audience reach of 282 million in top-tier publications. This effort by Arketi Group successfully strengthened FleetCor's brand awareness and built invaluable relationships with industry media.

FleetCor