Case Study: Fiserv boosts gift card engagement and inbound leads with Arketi Group

Fiserv drives 15 inbound leads per quarter with Arketi Group

Fiserv, a leader in global payments and financial technology, wanted to provide its audience with a broader view of gift card trends to position itself as a trusted industry expert. They partnered with Arketi Group to conduct in-depth research and translate the findings into a marketing campaign.

Arketi Group developed a research program branded the Fiserv Gift Card Gauge, which involved bimonthly consumer surveys. The resulting data was turned into a suite of marketing assets that fueled a successful PR and inbound lead generation campaign. The program secured Fiserv an average of five media placements per survey in outlets like Forbes and generated approximately 15 inbound client inquiries per quarter, far exceeding their goals.

Fiserv