Case Study: ERDAS expands into new markets with Arketi Group

ERDAS launches a new competitive brand with Arketi Group in a 4+ year partnership

ERDAS, then known as Leica Geosystems Geospatial Imaging, faced increased competition from new technologies like Google Earth and needed to reach a broader, commercial audience to grow its market share. The company engaged its long-term partner, Arketi Group, for assistance with a comprehensive rebranding and messaging initiative to support its new business strategy.

Arketi Group conducted extensive market research which led to the recommendation to rebrand the entire company under its acquired ERDAS name and position it as "The Earth to Business Company." The vendor developed a new logo, corporate identity, website, and a launch campaign. The solution was highly successful, generating worldwide media coverage in eleven major industry publications and creating a modern, competitive brand that effectively engaged new prospects while reassuring its existing customer base.

ERDAS