Case Study: DefenseStorm boosts awareness, engagement, and leads with Arketi Group

DefenseStorm drives 39 media placements and 60% more traffic with Arketi Group

The customer, DefenseStorm, a cybersecurity firm built for the banking industry, faced the challenge of standing out in a crowded market and demonstrating its deep expertise to financial institutions. To increase awareness and generate leads, DefenseStorm partnered with the vendor Arketi Group for an integrated communications campaign.

Arketi Group implemented a strategic campaign focused on earning media placements, securing awards and speaking engagements, and revamping DefenseStorm's social media and web presence. The results significantly exceeded all key performance indicators, including securing 39 media placements (double the target), over 20 awards and speaking opportunities, a triple-digit increase in social engagement, and a 60% increase in website traffic. This effort by Arketi successfully built a strong pipeline of new prospects for DefenseStorm.

DefenseStorm