Case Study: Cox Business builds awareness in the small business market with Arketi Group

Cox Business reaches 3 million with Arketi Group's SMB research

Cox Business, a telecommunications and information technology provider, recognized that its small business customers were struggling to adapt to rapidly changing consumer behaviors and new challenges brought on by the COVID-19 pandemic. To better understand these shifts, Cox Business partnered with Arketi Group for its expertise in research and public relations to conduct a comprehensive consumer study.

Arketi Group implemented a research program that surveyed over 1,000 consumers to capture insights into post-pandemic shopping habits. The findings were used in a media relations campaign that secured 13 earned media placements, including national and local publications, surpassing its goal. The campaign reached an audience of over 3 million, successfully positioning Cox Business as a thought leader and providing its regional teams with valuable, hyper-localized data for sales and marketing.

Cox Business