Case Study: Cbeyond builds local brand awareness and drives sales with Arketi Group

Cbeyond generates $1.5 million in sales with Arketi Group

Cbeyond, an Atlanta-based telecommunications provider, faced the challenge of entering the Detroit market with low brand awareness and a strong reliance on customer referrals. To address this, they turned to the vendor Arketi Group for an integrated marketing and public relations solution to identify potential clients, secure channel partners, and increase local brand value.

Arketi Group implemented an integrated campaign centered on a "Small Business Makeover Contest," which was promoted through print ads, radio spots, and targeted email marketing. This solution successfully generated over $1.5 million in sales for Cbeyond, recruited over 30 channel partners, and achieved a 10% sales close rate. As a result of Arketi's work, the campaign also won a TAMY Award and became Cbeyond's standardized template for entering new markets.

Cbeyond