Case Study: Brickstream achieves a successful rebrand and 30 sales qualified leads with Arketi Group

Brickstream relaunches in 7 weeks and nets 30 sales qualified leads with Arketi Group

Brickstream, a developer of behavior intelligence solutions, faced the challenge of rapidly relaunching its 12-year-old company in time for a major retail trade show, without having a booth of its own. The company engaged Arketi Group for help with branding, messaging, and experiential marketing to achieve a significant breakthrough at the event.

Arketi Group implemented a comprehensive solution that included developing a new brand identity and messaging platform, securing a presence in partner booths, and creating a mascot named Seymour for guerilla marketing. The results were highly successful, with Brickstream engaging over 200 prospects and generating 30 sales-qualified leads from the show, making a substantial impact that delighted both the client and its partners.

Brickstream