Case Study: Arc-Two drives $1.9M pipeline with Arketi Group's product marketing launch

Arc-Two generates $1.9M pipeline with Arketi Group

Arc-Two, a leading consulting practice for the North American utility industry, faced the challenge of launching its first-ever software product, a cloud-native solution for regulatory compliance and accounting. They needed to develop a complete branding, messaging, and go-to-market strategy to effectively introduce this innovative SaaS product to utility decision-makers. To address this, they engaged the vendor Arketi Group for product marketing expertise.

Arketi Group implemented a comprehensive solution that included conducting an Unearth Workshop and market research to develop the product's new name, Arctek, along with its brand identity and messaging. They created a full suite of sales enablement tools and launched the product at a major industry conference. This strategy resulted in an audience reach of 26.8 million and generated a sales pipeline of $1.9 million, successfully securing several initial demos and pilot programs for Arc-Two.

Arc-Two