Case Study: Aptean achieves a $21 million sales pipeline with Arketi Group's integrated marketing strategy

Aptean drives a $21 million pipeline with Arketi Group

Aptean, a leader in enterprise software, faced the challenge of marketing its diverse portfolio of over 30 products across 26 different industries. They needed a cohesive branding strategy that could communicate core benefits while still providing industry-specific messaging for their sales team. To overcome this, Aptean partnered with the Arketi Group for a comprehensive integrated marketing strategy.

Arketi developed and executed a new brand launch that included a redesigned website, targeted PR, and lead generation campaigns. This solution generated a $21 million sales pipeline attributable to marketing, increased site traffic by 37% year-over-year, and secured significant media coverage. One specific email campaign for the Aptean Respond solution achieved an 820% ROI.

Aptean