Case Study: Agilysys boosts lead generation with Arketi Group

Agilysys boosts content downloads 2.5x with Arketi Group

The customer, Agilysys, a provider of hospitality software and technology, faced the challenge of engaging audiences and capturing qualified leads to convert high-value prospects. They partnered with the vendor, Arketi Group, to devise a content marketing strategy that would break through the noise and reinforce their new market positioning.

Arketi Group's solution was to create a printed book, "The Little Black Book of High Return Hospitality," which offered a mix of expert thought leadership and actionable advice. This cornerstone content was repurposed into a digital campaign that reached over 4,000 prospects. The vendor's campaign achieved a 64% increase in email open rates, 2.5 times more content downloads, and doubled the number of first-touch meetings set with prospects.

Agilysys