Case Study: Pilates Lab grows with Arketa’s branded app and booking software

How Pilates Lab Grew by Modernizing with Arketa’s Branded App

Pilates Lab, a Pilates studio in Baltimore founded by Chandler Eldreth, wanted a way to modernize its business and stand out from nearby studios. The team needed booking software and a branded mobile app that felt polished, aligned with the studio’s aesthetic, and made day-to-day operations easier for an owner-operator. They ruled out generic platforms like Mindbody because they did not offer the differentiation or customization Pilates Lab wanted.

Pilates Lab switched to Arketa’s customized booking software and branded app, gaining a more transparent onboarding experience, real-time scheduling and package updates, recurring appointment tools, and a more loyal client experience. The branded app helped strengthen the studio’s credibility and differentiation, while Arketa’s support and efficiency let Chandler focus more on teaching and clients. The migration preserved revenue with no dip during the transition and helped drive growth, including hiring new instructors.

Pilates Lab

Chandler Eldreth

Founder