Case Study: Craft Pilates opens a second NYC studio with Arketa

Craft Pilates opens a second NYC studio with Arketa

Craft Pilates, a Pilates studio in New York City, faced the challenge of finding intuitive and reliable software to handle its complex booking and operational needs as a first-time business owner. Owner Maayan needed a platform that would simplify backend operations without sacrificing a polished, seamless client experience to build trust and encourage repeat visits. She turned to vendor Arketa for its business management platform.

Arketa provided an all-in-one operational foundation that automated client communications, waitlist management, and internal coordination. The solution delivered a seamless booking experience for clients and gave Maayan expert guidance and time to focus on community growth. As a result, Craft Pilates launched with a professional feel and later scaled effortlessly to a second location. Arketa made the expansion process straightforward, changing the owner's perspective on growth from something scary to an exciting opportunity.

Craft Pilates