Case Study: Hershey Entertainment & Resorts drives digital revenue growth with Arke

Hershey Entertainment & Resorts boosts digital revenue 9.3% with Arke

Hershey Entertainment & Resorts, operator of Hersheypark, faced challenges with its legacy website infrastructure which created friction for customers and limited scalability. The platform's constraints hindered performance, complicated ticketing and planning flows, and reduced the organization's ability to make quick updates. To address this, they partnered with vendor Arke for a replatforming and experience redesign.

Arke implemented a composable architecture to simplify customer journeys and improve site agility. This solution enhanced ticketing and planning flows, provided clearer analytics, and reduced friction in the purchase process. The results included a 9.3% growth in digital revenue, $5.26M in direct and referral ticket purchases, and a 26% increase in engaged sessions per user.

Hershey Entertainment & Resorts