Case Study: Currey & Company achieves a 62% increase in customer lifetime value with Arke’s Optimizely commerce platform

Currey & Company boosts customer lifetime value by 62% with Arke

Currey & Company, a wholesale home furnishings manufacturer, faced challenges with its legacy ecommerce platform which delivered a poor user experience and lacked reliable performance, limiting engagement and operational efficiency. To address this, they partnered with vendor Arke, leveraging the Optimizely commerce platform to overhaul their digital commerce foundation.

Arke implemented a modern Optimizely platform featuring an intuitive, showroom-led shopping experience and API-driven integrations with key systems like ERP and CRM. This solution enabled richer product discovery and streamlined purchasing workflows, resulting in a 62% increase in customer lifetime value, a 13% rise in average order value, and an 88% boost in engagement rate for Currey & Company.

Currey & Company