Case Study: UWE Bristol upskills 59 SMEs in paid media with Arke

UWE Bristol upskills 59 small businesses with Arke

The customer, UWE Bristol, a higher education institution, faced the challenge of providing holistic paid media training to local SMEs with varying levels of existing knowledge. They partnered with the vendor Arke to deliver a series of custom workshops that would empower small businesses with the skills needed to launch and optimize paid advertising campaigns.

Arke implemented a strategy involving segmented digital training sessions that covered an overview of paid media and then delved into specific platforms like Meta, LinkedIn, TikTok, and Snapchat. The interactive workshops included hands-on setup and Q&A opportunities. As a result, Arke successfully upskilled 59 small businesses, providing them with the tools and confidence to support their organizational growth through paid advertising.

UWE Bristol