Case Study: Soho Theatre drives 39,712 clicks with integrated paid media by Arke

Soho Theatre drives 39,712 clicks with Arke's 9.2M-impression campaign

Soho Theatre, a London-based performing arts venue, tasked Arke with delivering an integrated digital media campaign to raise awareness and drive qualified traffic for its On Demand Film Festival. The challenge was to generate ticket bookings following the success of a previous campaign managed by the vendor.

Arke implemented a strategy across Facebook, Instagram, TikTok, and Google, optimizing ads frequently to outbid competitors. TikTok was highly effective for awareness, while Google's suite drove sales. The campaign served over 9.2 million impressions and generated 39,712 clicks, achieving a low overall cost-per-click.

Soho Theatre