Case Study: Soho Theatre boosts ticket sales and ROAS with Arke

Soho Theatre boosts ROAS 1,252.50% with Arke

Soho Theatre, a central London venue for theatre, comedy, and cabaret, faced the challenge of driving ticket sales and encouraging audiences to return to in-person shows following the relaxation of COVID restrictions. They enlisted Arke to develop awareness, increase ticket sales, and maximize their return on ad spend (ROAS) through a sustained paid media campaign.

Arke implemented a full-funnel strategy across Facebook, Instagram, and Google Search. They leveraged CRM data to target high-intent lookalike audiences and used conversion-led bidding to serve relevant ads. The solution included dropping brand keyword bidding in favor of highly sought-after generic terms, which significantly reduced costs. This approach delivered exceptional results, including an average ROAS of 1,252.50%, a Google Search CTR of 21.79%, and reaching over 221,000 users on Meta platforms.

Soho Theatre