Case Study: Soho Theatre boosts film rental sales with Arke

Soho Theatre boosts CTR by 68% with Arke

Soho Theatre, a central London comedy, cabaret, and theatre venue, faced the challenge of pivoting to on-demand streaming during the Covid-19 crisis. They needed to drive awareness and ticket sales for the film premiere of Jessie Cave's acclaimed show "Sunrise" on their proprietary platform, Soho Theatre On Demand. They enlisted the vendor, Arke, to manage this paid social campaign.

Arke implemented a targeted Facebook and Instagram strategy using layered interest audiences, first-party data lookalikes, and retargeting to reach comedy fans. A video-first approach was used to capture the immersion of live theatre. The campaign was a significant success, achieving a 1.43% CTR (exceeding its target by 68%) and a £0.43 CPC (exceeding its target by 14%), while reaching over 116,000 users.

Soho Theatre