Case Study: Shay & Blue achieves record-breaking Black Friday ROAS with Arke

Shay & Blue boosts ROAS 1009% with Arke

Shay & Blue, a luxury fragrance company, faced the challenge of building a new engaged audience for email marketing ahead of Black Friday. Their goals were to significantly increase new customer visits, revenue, and return on ad spend (ROAS) while decreasing acquisition costs. They partnered with the strategic agency Arke to develop a data-driven campaign to achieve these e-commerce objectives.

Arke implemented a two-pronged strategy focusing on lead generation and conversion. This involved offering a free fragrance sample to build trust and using targeted paid media on Facebook, Instagram, and TikTok with creative that played on Halloween themes. The campaign was a major success, resulting in a 1009% ROAS and a 159% year-over-year revenue increase for Shay & Blue, making it their biggest online revenue week ever.

Shay & Blue