Case Study: Shay and Blue boosts conversions and transactions with Arke

Shay and Blue boosts conversions by 470% with Arke

Shay and Blue, a luxury fragrance company, faced the challenge of increasing their mailing list to build a better targeting pool for their upcoming Black Friday campaigns. They partnered with Arke to develop a strategy that would attract new customers, remind existing ones of the brand, and increase overall awareness and sales during the key seasonal period.

Arke implemented a full-service Halloween-themed campaign across Google Display, Facebook, Instagram, and TikTok. Their teams created seasonal adverts and a landing page offering a free product, which successfully captured customer data. This strategy led to a 470% increase in both conversions and transactions for Shay and Blue, providing them with a larger customer database for future retargeting efforts.

Shay and Blue