Case Study: Royal College of Veterinary Surgeons strengthens marketing operations with Arke

Royal College of Veterinary Surgeons builds a strategic marketing blueprint with Arke

The Royal College of Veterinary Surgeons (RCVS) partnered with Arke for strategic social media consultancy. The marketing team was navigating organizational change and managing a high volume of stakeholder requests. Existing processes for briefing, approvals, and planning were inconsistent, creating workflow bottlenecks and a need for stronger operational foundations.

Arke implemented a three-phase solution: discovery and stakeholder alignment, strategy and framework development, and enablement for organizational adoption. This provided RCVS with structured operational foundations, including new processes, planning templates, and governance documentation. The project resulted in stronger internal alignment, more efficient ways of working, and a platform for future marketing maturity, equipping the team with the tools to scale effectively.

Royal College of Veterinary Surgeons (rcvs)