Case Study: Oxford Brookes University exceeds Help to Grow enrolment targets with Arke

Oxford Brookes University exceeds Help to Grow enrolment targets by 153% with Arke

Oxford Brookes University partnered with Arke to drive sign-ups for its government-backed Help to Grow management course. The challenge was to meet and exceed strict enrolment targets for each cohort within a limited timeframe and budget, while also navigating a pause in activity due to a UK general election and competing against other business schools for the same audience of senior leaders.

Arke implemented a strategic, multi-channel paid media campaign targeting business professionals in the Oxfordshire region. The solution utilized Google Display for top-funnel awareness, LinkedIn Ads for mid-funnel targeting of senior managers and business owners, and high-intent Google Search keywords for conversions. Despite a condensed timeline, the campaign surpassed budgetary enrolment targets by 153%, filled a 30-seat cohort ahead of schedule, and achieved an impressive 11.14% average CTR on Google Search ads.

Oxford Brookes University