Case Study: London Gatwick boosts brand perception and passenger growth with Arke

London Gatwick lifts positive brand associations by 5–7% with Arke

London Gatwick Airport faced the challenge of not being perceived as London's airport of choice, despite having excellent train connectivity. Following a rebrand, they engaged the agency Arke to help shift these perceptions and highlight the airport's accessibility and convenience for both leisure and business travellers.

Arke implemented a multi-channel paid media campaign with the "Sorry for the Convenience" messaging, utilizing tactics such as targeted out-of-home ads in train stations, TV advertising, and innovative Uber Rides Ads. The results were significant, including an 86% increase in impressions over targets and a 1542% increase in Google Search clicks. The campaign successfully increased positive brand associations and contributed to a 2% rise in leisure travellers from target locations.

London Gatwick