Case Study: London Gatwick Airport boosts rail travel and sustainable passenger growth with Arke

London Gatwick Airport boosts public transport use by 8.4% with Arke

The customer, London Gatwick Airport, faced the challenge of shifting passenger behavior towards more sustainable transport options as part of its 2030 Net Zero strategy. It needed to drive awareness of a new, doubled train service frequency from Reading and increase the proportion of passengers using rail travel, all while under public scrutiny for its expansion plans. The vendor, Arke, was tasked with implementing a targeted paid media campaign to achieve this.

Arke executed an integrated campaign across Google Ads, Meta platforms, and audio channels like Spotify and DAX. The strategy focused on high-reach awareness and myth-busting messaging to reposition rail travel as the convenient default choice. The campaign significantly exceeded its impression target by 112%, serving nearly 9.8 million impressions. Audio ads achieved a near-perfect 97.4% listen-through rate. Crucially, the effort contributed to 50.5% of all travellers using public transport to reach Gatwick, demonstrating a major shift in real-world behavior.

London Gatwick Airport