Case Study: Keele University boosts AI and Data Science MSc enrolments with Arke paid media

Keele University drives 9845% ROAS with Arke

Keele University tasked Arke with promoting its postgraduate Artificial Intelligence and Data Science MSc course. The challenge was to raise awareness, promote £10k scholarship opportunities for underrepresented groups, and drive applications and conversions for the course page.

Arke implemented a paid media strategy using Google Discovery and Google Search, targeting 22-35 year-olds and students with STEM and non-STEM backgrounds. The campaign achieved a 9845% ROAS, generated £393,800 in revenue, and resulted in 22 enrolments from 85 applications.

Keele University