Case Study: Keele University achieves record Open Day registrations with Arke

Keele University drives 429 open day form submissions with Arke

Keele University tasked Arke with increasing open day registrations and engaging prospective undergraduates, along with their parents and other key influencers, for their 2022 and 2023 intakes. The challenge was to drive awareness and maximize traffic to the open day landing pages to ultimately boost sign-ups for the June event.

Arke implemented a paid media strategy across Google Search, Facebook, Instagram, and Snapchat, utilizing tailored creative that highlighted the university's campus. The campaign was highly successful, achieving a cost-per-click (CPC) of just £0.39, over 1.5 million impressions, and 429 open day form submissions. This effort by Arke resulted in a record number of over 1,200 prospective students visiting the campus for the June open days.

Keele University