Case Study: Keele University boosts Clearing applications with Arke

Keele University boosts Clearing apply clicks 260% with Arke

Keele University tasked Arke Agency with managing its paid media strategy for the annual Clearing period, the process through which students apply to universities after exam results are released. The challenge was to build brand awareness, leverage data for conversions, and increase the number of student applications compared to the previous year, all within a newly competitive post-pandemic landscape.

Arke implemented a multi-channel strategy using Google Search, Display, Discovery, Snapchat, TikTok, Facebook, Instagram, and Sky AdSmart. Their approach involved detailed planning, a test-and-learn methodology, and agile budget allocation to optimize performance. The results were significant, including an 87% lower cost-per-click, a 43% higher conversion rate, and a 260% increase in apply clicks, achieving a cost per conversion of £15.60.

Keele University