Case Study: Kaleidoscope boosts film awareness and ticket sales with Arke

Kaleidoscope boosts impressions 295% above target with Arke

Kaleidoscope, a London-based film distributor, tasked Arke with increasing awareness and ticket sales for their children's film Mia & Me: The Hero of Centopia. Their challenge was to effectively reach the target audience's key influencers—parents and guardians—within a very short two-week advertising window prior to the film's launch. They required an agency experienced in the film industry that could provide fast turnarounds and navigate the tight deadlines.

Arke implemented a paid media strategy focused on YouTube and Google Display, allocating 66% of the budget to YouTube to retarget the film's existing audience and 34% to Google Display to engage parents. The team created multiple ad variants and manually optimized the campaign every 48 hours, focusing on the best-performing ad lengths and placements. This agile approach resulted in 6,751,540 impressions, which was 295% above their target, and achieved a CPM of £1.10, nearly half of what was expected. The film ranked 16th in Box Office sales in its first week.

Kaleidoscope