Case Study: Joint achieves 3,875% ROAS with Arke's Paid Media Strategy

Joint achieves 3,875% ROAS in 3 months with Arke

Joint, a provider of premium student accommodation, faced fierce competition from market giants and needed to amplify its brand presence in new cities following a rebrand. The company enlisted Arke to help surpass brand awareness targets and drive record conversions in just three months.

Arke developed a new website and a research-led paid media strategy, utilizing platforms like TikTok, Snapchat, Facebook, and Instagram. They created personalized character-driven ads to engage students and employed precise geographic and interest targeting. The campaign shattered expectations, achieving an 8% higher impression count than targeted and a 3,875% return on ad spend (ROAS) while using only 61% of the budget. This success led to a 40% year-over-year increase in bookings for Joint.

Joint