Case Study: Independent Monitoring Boards boosts volunteer applications with Arke

Independent Monitoring Boards boosts volunteer applications 548% with Arke

The Independent Monitoring Boards (IMB), a nonprofit organization providing independent scrutiny of prisons and detention facilities, faced the challenge of recruiting more volunteers despite a year-on-year reduction in its media budget. They partnered with vendor Arke to increase volunteer applications while improving campaign efficiency and maintaining cost-per-acquisition targets.

Arke implemented a multi-channel digital strategy using Meta and Google platforms, focusing on high-intent local audiences near relevant facilities with messaging centered on fairness and community impact. The campaign generated 667 volunteer applications, a 548% increase year-over-year, and achieved a 3.68% conversion rate. This data-driven approach by Arke won the Charity/Not-for-Profit Campaign of the Year award and successfully supported an important public service.

Independent Monitoring Boards (imb)